Big data become an unavoidable phenomenon in this internet era. In short, big data is a collection of data or information that is very large and complex and will continue to grow along with the increasing use of the internet by the community.
As internet users, consciously or not, the benefits of big data have actually been felt by us. But maybe, not many people understand the concept of big data itself.
In this article, you can learn more about what is big data, how the concept, to what examples and benefits for business. The following information is definitely useful for you, especially those who are in the business world.
What is Big Data?
As previously mentioned, big data is a collection of very large data that is presented on the internet. The data in question can be in the form of any information and from anyone on the internet. This data is generated from internet activities, both for personal and business purposes.
Before the internet era, data were more synonymous with information regarding names, addresses, phone numbers, or places of birth. But nowadays, data can refer to many things, ranging from uploads on social media, shopping history in the marketplace, to search history in search engines.
All this data becomes important information that is often used by business people to find the interest of their potential customers.
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Big Data Concept
Big data not only talk about a lot of data or information. More than that, the big data concept is to collect all existing data, to then be processed in such a way as to provide the expected value or benefit.
There are at least three concepts of big data including:
1. Data Integration
Data integration in big data is the process of collecting all existing data to become big data.
For example, when a business person collects all the data from the online store website, starting from the data on registering for a new account, registering for a wishlist, and others. All that data will be recorded in the system for use in subsequent processes.
2. Data Management
Once collected, the data can then be managed. In this stage, the process of storing and grouping data into certain categories occurs. The goal is to make data easier to find when needed.
3. Data Analysis
A final process in big data concept is data analysis. After being managed, the data is then analyzed for further needs.
For example, customer shopping history data can be analyzed to determine the right promotional material to that customer in the future. That way, the potential for product purchases will be even greater because the offer is relevant.
Big Data Example
Then how about an example big data? To answer this question, you can look at examples from a number of companies that have successfully implemented solutions big data for his business.
Gocar is a company that utilizes analytics big data for business success. One of these online motorcycle taxi applications, collects user data from location or domicile, to purchase history and activities in the application.
With this customer data, users can get culinary recommendations to other related promotions.
Not only customer data, Gojek also collects driver partner data or delivery history.
Netflix is a streaming service company that also utilizes big data to personalize consumer services.
This company collects and observes user interactions and responses to a show, starting from viewing hours, device used, until the list list user viewing.
This data will then be used by Netflix to recommend shows that are judged according to user behavior.
Benefits of Big Data for Business
There are various benefits of big data, both for individuals and businesses. Benefits of big data, in particular will be felt by business people.
1. Facilitate Product Development
The first benefit of big data is to help companies develop better products, according to consumer needs. Thus, sales can also increase.
2. Opening Business Innovation Opportunities
Further benefits of big data is to be able to open up business innovation opportunities by recognizing consumer interest trends. By knowing the products that consumers are interested in, you can develop new products according to those interests.
3. Designing a User Friendly Website
Other benefits of big data is to help businesses design the appearance website as well as applications for more user-friendly.
The trick is to record the time consumers stay on a web page. If many consumers suddenly leave the website, then you can analyze the quality of the page, both from the appearance, speed, to navigation.
4. Optimizing App User Experience
The next benefit of big data is that it can optimize the user experience of applications and websites, either through its user-friendly appearance or from promotions and recommendations based on user interests.
In addition, data storage is also very influential on the optimization of an application. By using big data, the process of data transfer and management will run more effectively and efficiently.
That’s a complete explanation of big data. I hope this helps