How to increase website ranking in search engines such as Google is one of the main determinants of the success of your business internet marketing strategy.
Because most people today use the internet as a field of information to obtain solutions to the problems they have.
In this case, usually the SEO strategy becomes the main factor that needs to be considered, such as the use of keywords, picture, internal links, etc.
In fact, there are many other factors that can affect the ranking level.
You may ask, How To Improve My Website Ranking on Google to reach the first page? Let’s see the following tips and steps!
How To Improve My Website Ranking on Google?
Today, there are still many who do not understand how to improve website rankings so that web rankings fail to rank first in popular search engines like Google.
Well, actually, there are several ways to increase website ranking on Google that you can do to boost your website ranking or ranking, namely:
1. Doing Keyword Research
The first answer to the question, How To Improve My Website Ranking on Google is to do keyword research, what you should do before creating content.
Find out what keywords are being searched for and used daily by niche market. You can take advantage of free tools like the Google Keyword Planner to be more effective.
2. Creating and Optimizing Content with SEO
The next answer to the question, How To Improve My Website Ranking on Google is to create content and optimize it through On-page SEO and Off-page SEO techniques.
By applying SEO techniques, your content will be easily found by potential customers or website users.
3. Improved Loading Time
The next answer to the question, How To Improve My Website Ranking on Google is to improve your website loading time.
For information, the speed of access or loading speed of a website on a website will greatly affect the ranking of the website in the Google search engine. Why is that?
The reason is, a website with a slow access speed, will make potential customers or website users lazy to wait because they need information immediately.
As a result, they will immediately leave the website which can actually increase bounce rate numbers, thus resulting in poor ranking of your website.
4. Optimized Mobile Search
The next answer to the question, How To Improve My Website Ranking on Google is by optimizing mobile or cell phone searches.
These days, more and more people are using cell phones to find interesting information or whatever they need.
That is why, you need to pay great attention to mobile search optimization so that your website is mobile friendly.
With so many mobile users accessing your website through their devices, this will certainly make them comfortable if your website is already mobile friendly available.
As a result, the ranking of the website will increase!
5. Increase the Scale of Website Updates
The next answer to the question, How To Improve My Website Ranking on Google is Increasing the scale of website updates.
In this case, you must plan correctly so that you can take into account the content as well as the structure of the website.
6. Build Relevant Internal Links
The next answer to the question, How To Improve My Website Ranking on Google is to build relevant internal links.
There are two kinds of links that you can build on your website, namely internal links and external links.
Internal links are links that lead to pages from within the website, while external links are links to pages from other websites.
Include both links with a minimum number of relevant placements of 3 or as many as possible.
However, you should also review previous content or posts and remove existing toxic links.
Toxic links in question are bad links for unnatural websites or links with irrelevant or poor quality pages.
In this case, you can also take advantage of free tools to help identify toxic links. You can try using Monitor Backlinks and Linkquidator.
If in the end you find a link that contains spam or is a toxic link that points to your website, don’t rush to delete the post yourself.
However, it is a link that you must remove so that the search algorithm does not penalize you.
So basically, it’s not the post or the content that is deleted, but the links contained in the content that need to be removed.
7. Perform An SEO Audit
The next answer to the question, How To Improve My Website Ranking on Google is to do an SEO audit.
The reason is, the lack of information about the information structure and website can thwart the SEO strategy that you have done.
Please note, Google’s algorithm does not like websites that have complicated navigation.
Therefore, make navigation as easy as possible for potential customers or users of your website.
8. Fix Broken Links
The eighth way to increase website ranking on Google is to fix broken links.
Having quality links on the website can be one way to increase website ranking on Google while building website authority.
Therefore, make sure there are no broken links that could result in a negative user experience. This is important because it will affect the ranking of the website on Google.
In this case, you can take advantage of W3C Link Checker to detect broken links that need to be fixed.
9. Optimizing Image Usage
Next, how to increase website ranking on Google is to optimize image usage.
This is important because it can help you increase website speed. Why is that?
The reason is, the use of images with type, size, specifications, compressed images, having descriptive names, and including alternative text will make it easier for Google to identify the images on your website page.
Related Post: 9 Image File Types, Which Do You Use Most Often?
10. Using Headings and Subheadings
Finally, how to increase website ranking on Google is to use headings and subheadings.
By using headings and subheadings on website content, it will make it easier for potential customers or users to understand the contents of the content.
Both headings and subheadings are also influential in showing the structure of the content as well as emphasizing the main points you want to convey on your website content.
That’s how to increase website rankings that can be done so that they appear on Google’s first search.
Applying SEO techniques takes quite a long time, you need to do it continuously in order to get the best results. May be useful!
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