Monitoringclub.org | How To Create A Campaign – The campaign is a series of ways to promote products through various media in achieving marketing objectives, such as launching a new product or creating brand awareness.
Campaigns are not the main strategy in marketing a business, this is only a small part of the marketing strategy needed so that your business is easily recognized by potential customers.
The campaign strategy is often practiced at certain moments with the aim of attracting the attention of more potential customers.
For example, campaigns carried out during year-end warehouse clearance, moments of various religious holidays, and so on.
The planning that is done when carrying out a campaign basically has to be done consciously because the campaign is not just advertising a business, but also a more creative product demo.
A good campaign plan usually has a set of marketing goals and targets, strategies for achieving them and marketing tactics that can make them happen.
After knowing that campaigns are a part that is closely related to the world of marketing, the following will explain some of the objectives of carrying out campaigns:
Building and enhancing brand image
The main focus of the campaign is to make your brand or business brand better known by the public, especially in your target market.
You need to pay attention to aspects of brand recognition and brand awareness to succeed in this goal.
When a product is recognized by many people, of course the level of awareness and interest will be higher.
This means that you have more opportunities to increase sales.
The second goal of doing a campaign is to bring in leads.
After successfully improving your brand image, the next goal is to cause curiosity to get to know the products you offer or often called leads.
We make potential customers interested in visiting your social media or website.
Make sure that you prepare materials, concepts and materials for your social media and website as thoroughly as possible.
Do various ways to make your product content look eye-catching so that potential customers who see it are more interested.
If your product is known and leads have increased, of course it will have an impact on increasing product sales.
This means that your product is trusted by the public as something they need and can solve the problems they are facing.
Make sure you offer products that are really ready for your potential customers, so you won’t disappoint them.
Increase consumer loyalty
Furthermore, the fourth goal of the campaign is to create customer loyalty.
In this section, make sure customers who have made a previous purchase are willing to make a repeat purchase.
This needs to be considered because in running a business, you have to think about long-term prospects.
If your customer is reluctant to make a repeat purchase, there may be something wrong with the product you provide.
If this happens, it will certainly affect your brand, especially now that consumers can easily share their bad experiences when using products on their personal social media.
Therefore, you need to maintain good relations with your customers.
How to create campaigns
The campaign is one of the efforts or attempts to improve the business that you started. The following is how to create a campaign so that it is right on target:
Identify marketing targets
The first thing to do to create a campaign is to identify your marketing targets.
Of course, no one wants to waste all their time and energy on people who are not interested in the product the business is running.
Therefore, before making a campaign plan, you need to identify targets that are really suitable for your product.
In this section you need to analyze potential customers specifically to find out their interests.
You can do this by looking at your current prospect base or by listening to what’s trending on social media.
Make sure you find the right people and you can determine how to reach them.
Set Campaign Goals and Boundaries
The next way How To Create A Campaign is set campaign goals and boundaries. Setting campaign goals and boundaries is a basic step that is no less important in building any plan.
You need to consider this carefully so you don’t take the wrong step. Make sure you know what you want to do.
You can start by setting realistic goals that you want to achieve and specifying those goals.
Also determine the limits of the success of your campaign. The limitation in question is when you have reached the specific goal that you set, the campaign is stopped.
That way, it will be easier for you to evaluate the campaigns that you have done.
For example, the goals and limits of success that you want to achieve are “increase sales by 15% through social media”.
Setting campaign goals and boundaries will make it easier for you to do further analysis on specific ways of what social media is and how you implement your campaigns.
Generate Campaign Ideas
After identifying the target market and determining the objectives and limits of the campaign to be achieved, proceed with brainstorming creative and valuable campaign ideas.
You can also adapt campaigns that you have successfully run before by identifying what was done and why it worked.
You should also study how competitors are doing their campaigns to get a better idea in a way that stands out.
Select the Channels used for the Campaign
The next way How To Create A Campaign is select the channels used for the campaign. After finalizing the campaign idea, then select the channel or media that you will use to implement your campaign.
This media determines how you publish your campaign.
These media publications include internet marketing, social media marketing, email marketing, ads, influencer marketing and so on.
You can even combine several different media publication campaigns to make integrated marketing.
Of course, the campaign plan that you make must make your target market interested, in other words, your campaign must have a key message or incentive and call-to-action that suits your target market.
Tailor the offer to your product or service. These offers can be in the form of free trials, limited discounts, e-books, or free webinars.
Make sure these offers match the actions you want your target market to take.
Determine the Required Resources
The next way How To Create A Campaign is determine the required resources. When creating a campaign, you must have a good plan of all the resources you will need.
You need to analyze whether your company’s internal team can manage the campaign that you are running or whether you need freelancers or the help of agents from outside the company to help with your campaign.
You also have to plan the management of specific campaign material assets such as files, videos, tools, and other assets that you may need and where you will get them from.
Campaign Metric Estimation
Campaign metrics are a quantitative assessment of the effectiveness of the campaign that you are running.
In the campaign planning that you make, you have to do a matrix estimate so that you can assume how much money you have to spend.
Apart from that, it will also be easier for you to measure your Return On Investment (ROI) or the profit you get from the transaction.
Although this is not completely accurate, you can still make estimates for response rates, conversation ratios and total revenue generated.
Create a Budget
The next way How To Create A Campaign is create a budget. An important stage in creating the next campaign is budgeting or setting up campaign funds.
You must describe the financial needs of the campaign that you are running.
Estimate the total profit you will get from the campaign by subtracting the total cost of goods and total revenue from the campaign.
Here are some examples of campaigns that have succeeded in attracting customers and might inspire you:
Nike (Just Do It)
At first Nike products were only used for marathon runners. Then came the trend where people like to use sportswear.
Taking advantage of this momentum, Nike came up with ideas that were ahead of its main competitor, namely Reebok, where at that time Rebook had sales that were many times higher than Nike.
In the late 80s, Nike launched a massive campaign that is currently known by the public, namely Just Do It.
This campaign carried out by Nike had a tremendous impact on Nike sales of up to $ 800 until ten years later sales of Nike products continued to skyrocket up to 10 times higher.
Slogan Just Do It, a short slogan, but full of meaning and always remembered in people’s minds.
Apple: Get a Mac
Although many Apple campaigns have been successful, Apple: Get a Mac is the best campaign they have ever done.
Campaigns Apple : Get a Mac in the form of a simple advertisement made by Apple Inc. which aired on television in 2006 to 2009.
This ad highlights a brief sketch of the difference in capabilities between a Mac and a PC that is humorously packaged to impress viewers.
The campaign got the audience interested, then searched for information about Mac and increased sales by more than 42% in the first year after the campaign was run.
BTS Meal by McDonald’s (McD)
Last time, the public was shocked about the McDonald’s (McD) campaign about the BTS Meal.
Various social media are busy uploading photos and videos from the nearest McD which are being raided by online motorcycle taxi drivers and the McD Drive thru queue is booming.
This BTS Meal is a collaboration menu between McD Indonesia and the South Korean boy band Bangtan Sonyeondan or commonly referred to as BTS.
This BTS Meal Package includes Chicken Mcnuggets, French Fries, and also Cola.
The menu launched by McD in 2021 sparked the enthusiasm of Indonesian BTS (ARMY) fans and raided all McD outlets that provide this menu both online and offline, both of which use a queuing system to order this menu.
In fact, the struggle to get this BTS Meal menu was so extraordinary that Indonesian ARMY even washed and stored the packaging of the BTS Meal.
Prepare Your Campaign Idea Right Now!
Basically an idea is a very difficult thing to be born. Especially if you don’t read much or look for references that you can make alternative thoughts.
But don’t worry, even though it’s difficult, you can still come up with campaign ideas that are right on target.
Some of the tips are like following trends and thinking out of the box which can attract customers. Don’t be afraid to try! Come up with a campaign idea immediately to increase the profit for your business!