Monitoringclub.org | Benefits of Blogging For Business – How important is a blog for business? Use of blogs as a marketing strategy can provide many benefits to business owners. When you hear the word ‘blog’, perhaps the first thing that comes to mind is a blog website or a site that contains articles on various topics.
But, it turns out that the benefits of blogs go beyond just providing information through articles. There are many advantages of using blogs for business purposes.
Usually, many blogs are used by companies for business purposes. Especially if your business base is online. For online business owners, Creating a blog is a good step to build a business. With digital developments that are getting faster and easier to access, then implement a marketing strategy through the blog is also easier to implement.
Blogs are also considered one of the important elements in the internet marketing strategy. Many benefits can be obtained from the use of blogs by business owners. Blogs can help your audience or potential customers understand the products or services you offer. Even if done with the right strategy, blogs can increase company revenue.
The Benefits of Blogging For Business
Some of the advantages that can be obtained from using a blog for interests marketing, that is:
As a media promotion by means of soft-selling
For business owners, the main purpose of creating a blog is as a promotional tool. Promotions carried out through blogs are usually soft selling, or direct sales.
Instead of explicitly promoting a product, blog articles are usually packaged in a writing style that subtly sells the product. Well, this is what is called soft selling. By writing articles in a persuasive ‘smooth selling’ style, readers can be persuaded to buy the product or service being sold.
Although blogs often use soft selling techniques, does not mean hard selling or direct product promotion cannot be done through blogs. Promote a product or service on a blog with hard selling nothing wrong. It’s just that you need to see when the right time to do it hard selling or soft selling.
Increase website traffic
Increase website traffic is one of the Benefits of Blogging For Business. Sometimes, buyers open a website not only to buy products. They also sometimes just need information about something. For example, looking for ways to choose the right color for clothes, tips for choosing clothes to make you look slimmer, and so on.
Well, this is where the role of the blog. You can upgrade website traffic through the application of blogs. After that, they will only be interested in seeing the business products or services that you sell. Of course, you have to pay attention to the quality of your content to gain their loyalty.
In addition, using blogs as a marketing strategy makes your business easier to be indexed in Google search engines. In other words, consumers will find your business more than businesses that don’t have a blog. With high traffic, the potential to increase sales is also higher.
Increase business income through advertising
You can add income through advertising on the blog. When your blog has got traffic high and growing, you can offer your blog to be a promotional medium for advertising. You can offer other business owners to place promotional ads on your blog.
This ad can also be packaged like blog content, not only hard selling through advertising banners. You can insert editorial ads or articles that contain ads. The more creative you are, the traffic you will get more and more. This thing will make your website is interesting to be inserted ads. So, income is earned not only through product sales, but also from advertising.
Provide education to consumers
Provide education to costumers is one of the Benefits of Blogging For Business. One of the goals of blog content is to educate consumers. Packaging interesting and educational content can increase audience interest in reading.
When your content is felt to be useful to your audience, they will like your content and feel comfortable lingering on your blog. In addition, they might visit your blog more often because the educational messages you provide can increase their knowledge.
Increase business credibility
Blogs can be used to increase the credibility and reputation of a business in the eyes of the audience. You can offer solutions using the products or services you sell to your audience. You can also answer audience questions about the business sector you are in.
Well, this answer can be considered as a solution to their problem. If you consistently do this, business credibility will be built. That way, your business reputation will increase.
Being consistent in writing blogs will indirectly remind your audience of reasons brand-you excel. You can show that you are very good at your business through the blog content that you create. Show that you are an expert in the field.
Attract more buyers
Attract more buyers is one of the Benefits of Blogging For Business. Basically, consumers do not like being forced to buy. They prefer subtle ways of promotion or soft selling. As already mentioned above, one way to do soft selling is through blogs.
You can build connections and emotional relationships with consumers. In fact, sometimes the audience is not aware that the content they enjoy is a form of promotion.
Most used platform for soft selling is the internet. People are looking for information via the internet. When the information you are looking for is related to the business you are in, then they are potential buyers that you can attract with content soft selling your blog. That way, you can attract more buyers.
Build and increase brand awareness
For a business, material benefits are indeed important. But, brand awareness in the eyes of the audience is no less important. This can be achieved one of them by implementing a blog strategy.
Creating a blog and consistently updating content will potentially build brand awareness. Especially when your content is creative and of high quality. Moment brand awareness Once built, the audience’s trust will also increase. They will become more familiar with your business. This of course will also increase sales.
Build closer relationships with consumers
Build closeness with consumers is one of the Benefits of Blogging For Business. Utilize emotional appeals This can provide benefits for the business. A close relationship between business and consumers will be established.
The reason is, business blogs don’t only focus on features, advantages of products, or even solutions that can be offered to the audience. Use a blog to show another side of your business.
Build a persona as a friend to your audience through blogs. A persona that is friendly and known to be more casual will be accepted more easily than a formal persona that seems stiff. That way, a closer relationship with consumers will be built.
You can try experimenting by creating various kinds of content. Create content using a personal approach. Some of the types of content that are commonly used are surveys, quizzes, QnAs, and other types of content that involve interaction with the audience.
Long term investment
Blogs can be considered as a long-term investment for a business. The effects obtained cannot be instantaneous. It takes time to make your business grow. At the very least, you have to wait a few months after the content is released. Therefore, blogs are often considered a long-term investment.
Even though the effect cannot be felt in a short time, you must be consistent in embedding content on your blog. The more and quality of your content, it will help your business to be better known and trusted. In fact, with the right strategy, your blog will be easily indexed by search engines.
Build community
Build community is one of the Benefits of Blogging For Business. This community will be built from interactions involving audiences or visitors. To get them directly involved with your content, you can take advantage of the comment feature at the bottom of the blog content.
By activating the comment feature will provoke the audience to give feedback or questions about the content and your business. In fact, communication between consumers can also be intertwined in it.
Besides that, this will also help you to understand the character of the audience. You can use this information to complement their needs or become material for creating content ideas.
You can also use audience questions as further content that must read for. In the long run, this will provide answers that are frequently asked by audiences.
Interaction will build better when you also comment on it. Try to interact directly with the audience by answering questions in the comments column or responding to their comments. Make sure you answer their comments kindly. Well, that way, slowly the community with consumers will be built.
How? Are you interested in implementing blogging as a content marketing strategy for your business? There are lots of benefits that you can get. You can upgrade business brand awareness to build a more personal relationship with the audience.
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